Deana Bianco | July 21st, 2011
At RunawayNow, we love to embrace the perfect eco-friendly combination of sensibility and sustainability. Ilaria Venturini Fendi (yes, of the famous Fendis) is collaborating with The Ethical Fashion Programme of the United Nations Agency, the ITC and Milan’s greatest taste arbiteurs at 10, Corso Como in Milan to create handbags that are made 100% in Africa.
Ilaria, daughter of Anna, one of the five famous sisters, left the Fendi fold to focus on her true passion, organic farming. When fashion lured her back, she set up a label called Carmina Campus, which translates as ‘Chants of the Field’ to create pieces that proved recycling could be chic. Venturini Fendi is a pioneer partner of the Ethical Fashion Programme, which makes it possible for the poorest of the poor to collaborate with those at the top of fashion’s value chain. The programme’s mantra, NOT CHARITY, JUST WORK, appears on all of Ilaria’s bags.
While this is an ongoing project, what’s new is this season’s bags featuring signature 10 Corso Como linings. (On Corso Como, it it is run by Carla Sozzani, one of the most stylish women in Italy, whose sister, Franca, edits Vogue Italia).
Every bag is made of recycled materials - old tent canvas, old blankets while these vibrant linings are upcycled from leftovers that would otherwise have no use. For that oh-la-la extra, every creation features an ID tag, made of recycled paper, that shows how many hours it took to design
We think these bags JUST WORK for every type of travel. To purchase your own bag, please click here www.carminacampus.org.