Stuff we Love - Goyard Luggage

Photo by Peter Hunt

To those in the know, Goyard is the anti-brand luggage to treasure; the truly chic “malletier” founded in 1853 (therefore trumping Louis Vuitton by a year). Goyard has stayed resolutely French plus, and we love this, rather than hire a fashion designer to create buzz as Vuitton did with Marc Jacobs in 1997, Goyard turned to a little dog. Its “le chic de chien” range of collars, dog bowls and all other essentials for a pampered Paris pooch is the must-have for any French dog.

Here’s the cute Le Chic de Chien video.